Sponsorship Opportunities 2024
The Value of Sponsorship
Partnering with the UNM Cancer Center enhances your company’s public profile; supports vital research and patient care that impacts employees and the wider community; and demonstrates a deep commitment to health and wellness.
- Now entering its eighth year, the Lobo Cancer Challenge is the premier fundraising and community outreach event benefiting the UNM Comprehensive Cancer Center.
- Held annually in September, it offers bike rides, a 5K run/walk, a stair challenge and a Cub Pack Fun Run for children.
- Starting line and finish line celebrations are held at University Stadium, home of UNM Lobo football.
- Sponsorship is critical to allow the center to direct 100% of participants’ fundraising to education, research, and patient care.
Delivering More: Comprehensive Cancer Care
Learn more about the UNM Comprehensive Cancer Center
Philanthropic investment in the UNM Comprehensive Cancer Center makes a difference in the lives and futures of New Mexicans each and every day.
Our strategic media, marketing, and communication plan ensures your company receives widespread recognition through myriad channels, including:
Paid or in-kind advertisements
- Website, social media, and digital promotion
- Participant and community email communications
- Pre-event collateral such as posters, e-flyers, yard-signs and promo cards
- Community event exposure
- Event day collateral such as participant T-shirts, signage
- Option to participate in vendor village
- Public address announcements and jumbotron recognition
We are delighted to present special sponsorship opportunities for the 2024 Lobo Cancer Challenge. There are options to join us as:
- Presenting Sponsor ($70,000 +)
- Lobo Leaders Sponsor – 2 unique opportunities ($25,000+)
- Trailblazer Sponsor - 3 Unique levels (15,000 +) Wolf Tracks Sponsor - 4 Unique Sponsors (10,000 +)
- Den Leader ($5,000+)
- Pack Member ($2,500+)
- Howler ($1,000+) level
Contact: Leigh Rowland, Senior Director of Development at Leigh.Rowland@unmfund.org or 505-925-0471 or
Arlene Espinoza-Armijo, Director of Development at Arlene.Armijo@unmfund.org or (505) 301-0224
Review the benefits of sponsorship below to learn more about each level:
Click here or scroll down to view:
Presenting Sponsor
Lobo Leaders - 5K Run/Walk Sponsor
Lobo Leaders - Bib Sponsor
Trailblazer - Hospitality Village Sponsor
Trailblazer - Kick-Off Event Sponsor
Trailblazer - Wellness Village Sponsor
Wolf Tracks - Spirit Sponsor
Den Leader - Dedication Board Sponsor
Wolf Tracks - Cub Pack Sponsor
Wolf Tracks - Support & Gear Sponsor
Den Leaders - Rest Stop Sponsors
Pack Members
Howlers
Corporate Team Sponsors
Presenting Sponsor - SOLD!
Presenting Sponsor — $70,000 +
Benefits include:
- Logo/Co-branding on all pre-event collateral such as posters, e-flyers, promo cards and selected advertisements with media partners.
- Logo on Lobo Cancer Challenge participant t-shirts and all event bibs
- Logo placement on Lobo Cancer Challenge incentive items
- Logo on email communications to participants and community.
- Logo on Lobo Cancer Challenge website
- Community event exposure: inclusions in all event yard signs, billboards, and banner placement.
- Banners for your location/office
- Billboard recognition throughout the city
- Thank you, logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Opportunity to create a corporate fundraising team
- Volunteer Opportunities on event day
- Waived family participant registration fees (taxable benefit), registration fees will be deducted from tax receipt
- Additional opportunities for partnership during registration and event day
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Lobo Leaders - 5K Run/Walk Sponsor - SOLD!
$25,000
Only one sponsorship available. Corporate naming recognition benefits include:
- Company recognized as the 5K sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on Lobo Cancer Challenge participant t-shirts
- Logo on 5K bib
- (2) Branded 5K water stops
- Logo on pre-event collateral such as posters, e-flyers, and postcards
- Logo on email communications to participants and community
- Logo on Lobo Cancer Challenge website
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Opportunity to create corporate fundraising team
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Waived participant registration fees (capped at 10 participants - taxable benefit), registration fees will be deducted from tax receipt.
- Volunteer opportunities on event day
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Lobo Leaders - Bib Sponsor - SOLD!
$25,000
Only one sponsorship available. Benefits include:
- Logo featured on all participants’ bibs
- Logo on Lobo Cancer Challenge participant t-shirts
- Company recognized as the bib sponsor during the event via event prominent signage, logo on jumbotron, and multiple public address announcements
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participant registration fees (capped at 10 participants - taxable benefit), registration fees will be deducted from tax receipt.
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Trailblazer - Hospitality Village Sponsor
$15,000
Only one sponsorship available. Benefits include:
- Logo featured prominently at participant village
- Celebration tent for participants
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website
- Company recognized as the participant village sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Table tents on tables: exposure to more than 1,500 participants and family and friends.
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participate registration fees (capped at 10 participants - taxable benefit), registration fees will be deducted from tax receipt.
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Trailblazer - Kick Off Event Sponsor - SOLD!
$15,000
Only one sponsorship available. Benefits include:
- Logo featured prominently at kick-off event held the evening before the Lobo Cancer Challenge
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participate registration fees (capped at 10 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
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Trailblazer - Wellness Village Sponsor - SOLD!
$15,000
Only one sponsorship available. Benefits include:
- Company recognized as the Wellness Village sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Wellness area could include services like: Massage, Skin cancer screening, hydration monitoring, flu shot (if approved by UNM legal)
- Logo on Lobo Cancer Challenge participant t-shirts
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participate registration fees (capped at 10 participants - taxable benefit), registration fees will be deducted from tax receipt.
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Wolf Tracks Sponsor - Spirit Sponsor - SOLD!
$10,000
Only one sponsorship available. Benefits include:
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on branded spirit items distributed to participants and spectators during the event
- Company recognized as spirit sponsor during the event via prominent event signage, logo on jumbotron
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, yard signs, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participant registration fees (capped at 5 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
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Wolf Tracks Sponsor - Dedication Board Sponsor - SOLD!
$10,000
Benefits include:
- Logo on Lobo Cancer Challenge participant t-shirts
- Branded rest stop for participants which is also highly visible to community members
- Logo on Lobo Cancer Challenge website
- Logo on ride day signage
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Community event exposure
- Logo on select pre-event collateral such as posters, brochures, flyers, and postcards
- Logo on select email communications to participants and community
- Company recognized as den leader sponsors on event signage, and logo on jumbotron
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create employee volunteer teams to oversee rest stop area
- Team Building Opportunity
- Community Engagement & visibility opportunity
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Wolf Tracks Sponsor - Cub Pack Sponsor - SOLD!
Kid-centric 1km, ages 1-10 – $10,000
The Cub Pack will build off sport and give kids their first opportunity to engage in an activity they love while making an impact in the community.
Benefits Include:
- Logo on Lobo Cancer Challenge participant t-shirts and kids custom designed t-shirt
- Unique Lobo Cancer Challenge kids bib design with logo designation
- Company recognized as Cub Pack Sponsor during the event via prominent event signage, logo on jumbotron.
- Logo on Lobo Cancer Challenge website
- Community Exposure: Logo on select pre-event collateral such as posters, flyers, yard signs and promo cards
- Logo on select email communications to participants and community
- Opportunity to create a fundraising team
- Billboard recognition throughout the city
- Thank you, logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout registration and on event day (Facebook, Instagram)
- Waived participate registration fees (capped at 5 participants - taxable benefit), registration fees will be deducted from tax receipt.
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Wolf Tracks Sponsor - Support & Gear Sponsor (SAG)- SOLD!
$10,000
Benefits include:
- Branded safety vehicle fleet, visible to participants and all community members
- Logo on Lobo Cancer Challenge participant t-shirts
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, e-flyers, yard signs and promo cards
- Logo on select email communications to participants and community
- Opportunity to create a corporate fundraising team
- Thank you, logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Waived participant registration fees (capped at 5 participants - taxable benefit), registration fees will be deducted from tax receipt.
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Den Leaders - Rest Stop Sponsors
$5,000
Benefits include:
- Logo on Lobo Cancer Challenge participant t-shirts
- Branded rest stop for participants which is also highly visible to community members
- Logo on Lobo Cancer Challenge website
- Logo on ride day signage at rest stop
- Social media recognition and partnership throughout the year (Facebook, Instagram
- Community event exposure
- Logo on select pre-event collateral such as posters, yard signs, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Company recognized as a rest stop sponsor via event signage, and logo on jumbotron
- Thank you, logo recognition, at UNM Comprehensive Cancer Center
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create employee volunteer teams to oversee rest stop area
- Team-building opportunity
- Community engagement and visibility opportunity
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Pack Members
from $2,500
Benefits include:
- Logo on Lobo Cancer Challenge participant t-shirts
- Logo on Lobo Cancer Challenge website
- Opportunity to create a fundraising team
- Volunteer Opportunities
- Typed Company Name on Thank You Recognition at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Booth space in vendor village to distribute materials, samples, or other promotional items
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Howlers
from $1,000
Benefits include:
- Logo on Lobo Cancer Challenge website
- Typed Company Name on thank you, recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Company recognized via public address announcement and jumbotron
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create a fundraising team
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Corporate Team Sponsors
Various levels
For corporations committed to supporting their employees’ health and wellness, as well as community social responsibility, we offer the option to sponsor a company team by covering the registration fee for employees. (Employees are responsible for their individual fundraising.)
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To secure a Lobo Cancer Challenge sponsorship to help your organization meet your philanthropic and community-engagement goals, please contact:
Leigh Rowland, Senior Director of Development at leigh.rowland@unmfund.org or 505-925-0471 or
Arlene Espinoza-Armijo, Director of Development at the UNM Comprehensive Cancer Center, at arlene.armijo@unmfund.org or (505) 301-0224.
We look forward to partnering with you for a successful Lobo Cancer Challenge in 2024!
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