Sponsorship Opportunities 2023

The Value of Sponsorship

Partnering with the UNM Cancer Center enhances your company’s public profile; supports vital research and patient care that impacts employees and the wider community; and demonstrates a deep commitment to health and wellness.

Now entering its seventh year, the Lobo Cancer Challenge is the premier fundraising and community outreach event benefiting the UNM Comprehensive Cancer Center.
Held annually in September, it offers bike rides, a run/walk and a stair challenge.
Starting line and finish line celebrations are held at University Stadium, home of UNM Lobo football.
Sponsorship is critical to allow the center to direct 100% of participants’ fundraising to education, research, and patient care.

Delivering More:
Comprehensive Cancer Care
Learn more about the UNM Comprehensive Cancer Center

Philanthropic investment in the UNM Comprehensive Cancer Center makes a difference in the lives and futures of New Mexicans each and every day.

Our strategic media, marketing, and communication plan ensures your company receives widespread recognition through myriad channels, including:

Paid or in-kind advertisements
Website, social media, and digital promotion
Participant and community email communications
Pre-event collateral such as posters, e-flyers, yard-signs and promo cards
Community event exposure
Event day collateral such as participant T-shirts, signage, branded item in participant bags, and posters
Option to participate in vendor village
Public address announcements and jumbotron recognition

We are delighted to present special sponsorship opportunities for the 2023 Lobo Cancer Challenge. There are options to join us as:

Presenting Sponsor ($70,000 +),
Lobo Leader 5k Run/Walk Sponsor ($25,000+),
Trailblazer Sponsors - 4 Unique levels (15,000 +),
3 Unique Sponsors - Wolf Tracks Sponsor (10,000 +),
2 Unique levels - Den Leader ($5,000+),
Pack Members ($2,500+),
or Howlers ($1,000+).

Contact: Arlene Espinoza-Armijo, Director of Development
at [email protected] or (505) 301-0224

Click the headings below to learn more about each level:

▾ Presenting Sponsor - SOLD!

Presenting Sponsor — $70,000 +

Benefits include:

Logo/Co-branding on all pre-event collateral such as posters, e-flyers, promo cards and selected advertisements with media partners.
Logo on Lobo Cancer Challenge participant T-shirts and all event bibs
Logo placement on Lobo Cancer Challenge incentive items
Logo on email communications to participants and community.
Logo on Lobo Cancer Challenge website: 33,621 page views
Community event exposure: inclusions in all event posters, e-flyers, promo cards, yard signs, billboards, and banner placement.
Opportunity to include a branded gift or flyer (approved by UNM Cancer Comprehensive Center) in participant bags
Banners for your location/office
Billboard recognition throughout the city: ESPN Billboard 75,000 daily views, Healthcare Science Center views 121,000 daily views.
Thank you, Logo recognition, at UNM Comprehensive Cancer Center
Social media recognition and partnership throughout the year (Facebook, Instagram): 1834 followers
Booth space in vendor village to distribute materials, samples, or other promotional items
Opportunity to create a corporate fundraising team
Volunteer Opportunities on event day
Waived family participant registration fees – (taxable benefit), registration fees will be deducted from tax receipt.
Additional opportunities for partnership during registration and event day

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▾ Lobo Leader - 5K Run/Walk Sponsor

Principal event sponsorship — $25,000

Only one sponsorship available. Corporate naming recognition benefits include:

Company recognized as the 5K sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
Logo on Lobo Cancer Challenge participant T-shirts
Logo on 5K bib
Branded 5K water stop
Logo on pre-event collateral such as posters, e-flyers, and postcards
Logo on email communications to participants and community
Logo on Lobo Cancer Challenge website
Billboard recognition throughout the city
Social media recognition throughout registration and event day
Community event exposure
Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
Booth space in vendor village
Opportunity to create corporate fundraising team
Thank you, Logo recognition, at UNM Comprehensive Cancer Center
Waived participant registration fees (capped at 15 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
Volunteer opportunities on event day

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