Sponsorship Opportunities 2023
The Value of Sponsorship
Partnering with the UNM Cancer Center enhances your company’s public profile; supports vital research and patient care that impacts employees and the wider community; and demonstrates a deep commitment to health and wellness.
- Now entering its seventh year, the Lobo Cancer Challenge is the premier fundraising and community outreach event benefiting the UNM Comprehensive Cancer Center.
- Held annually in September, it offers bike rides, a run/walk and a stair challenge.
- Starting line and finish line celebrations are held at University Stadium, home of UNM Lobo football.
- Sponsorship is critical to allow the center to direct 100% of participants’ fundraising to education, research, and patient care.
Delivering More:
Comprehensive Cancer Care
Learn more about the UNM Comprehensive Cancer Center
Philanthropic investment in the UNM Comprehensive Cancer Center makes a difference in the lives and futures of New Mexicans each and every day.
Our strategic media, marketing, and communication plan ensures your company receives widespread recognition through myriad channels, including:
- Paid or in-kind advertisements
- Website, social media, and digital promotion
- Participant and community email communications
- Pre-event collateral such as posters, e-flyers, yard-signs and promo cards
- Community event exposure
- Event day collateral such as participant T-shirts, signage, branded item in participant bags, and posters
- Option to participate in vendor village
- Public address announcements and jumbotron recognition
We are delighted to present special sponsorship opportunities for the 2023 Lobo Cancer Challenge. There are options to join us as:
- Presenting Sponsor ($70,000 +),
- Lobo Leader 5k Run/Walk Sponsor ($25,000+),
- Trailblazer Sponsors - 4 Unique levels (15,000 +),
- 3 Unique Sponsors - Wolf Tracks Sponsor (10,000 +),
- 2 Unique levels - Den Leader ($5,000+),
- Pack Members ($2,500+),
- or Howlers ($1,000+).
Contact: Arlene Espinoza-Armijo, Director of Development
at [email protected] or (505) 301-0224
Click the headings below to learn more about each level:
▾ Presenting Sponsor - SOLD!
Presenting Sponsor — $70,000 +
Benefits include:
- Logo/Co-branding on all pre-event collateral such as posters, e-flyers, promo cards and selected advertisements with media partners.
- Logo on Lobo Cancer Challenge participant T-shirts and all event bibs
- Logo placement on Lobo Cancer Challenge incentive items
- Logo on email communications to participants and community.
- Logo on Lobo Cancer Challenge website: 33,621 page views
- Community event exposure: inclusions in all event posters, e-flyers, promo cards, yard signs, billboards, and banner placement.
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Comprehensive Center) in participant bags
- Banners for your location/office
- Billboard recognition throughout the city: ESPN Billboard 75,000 daily views, Healthcare Science Center views 121,000 daily views.
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram): 1834 followers
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Opportunity to create a corporate fundraising team
- Volunteer Opportunities on event day
- Waived family participant registration fees – (taxable benefit), registration fees will be deducted from tax receipt.
- Additional opportunities for partnership during registration and event day
▾ Lobo Leader - 5K Run/Walk Sponsor
Principal event sponsorship — $25,000
Only one sponsorship available. Corporate naming recognition benefits include:
- Company recognized as the 5K sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on 5K bib
- Branded 5K water stop
- Logo on pre-event collateral such as posters, e-flyers, and postcards
- Logo on email communications to participants and community
- Logo on Lobo Cancer Challenge website
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Opportunity to create corporate fundraising team
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Waived participant registration fees (capped at 15 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
- Volunteer opportunities on event day
▾ Trailblazer - Bib Sponsor - SOLD!
Event sponsorship — $15,000
Only one sponsorship available. Benefits include:
- Logo featured on all participants’ bibs
- Logo on Lobo Cancer Challenge participant T-shirts
- Company recognized as the bib sponsor during the event via event prominent signage, logo on jumbotron, and multiple public address announcements
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participant registration fees (capped at 10 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ Trailblazer - Participant Village Sponsor
Event sponsorship — $15,000
Only one sponsorship available. Benefits include:
- Logo featured prominently at participant village
- Celebration tent for participants
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website
- Company recognized as the participant village sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
▾ Trailblazer - Kick Off Event Sponsor - SOLD!
Event sponsorship — $15,000
Only one sponsorship available. Benefits include:
- Logo featured prominently at kick-off event held the evening before the Lobo Cancer Challenge
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website
- Company recognized as the participant village sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participate registration fees (capped at 10 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ trailblazer - Wellness Village Sponsor - SOLD!
Event sponsorship — $15,000
Only one sponsorship available. Benefits include:
- Company recognized as the wellness village sponsor via event prominent signage, logo on jumbotron, and public address announcement
- Wellness area could include services like: Massage, Skin cancer screening, hydration monitoring, flu shot (if approved by UNM legal)
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website
- Company recognized as the Wellness Village sponsor during the event via prominent event signage, logo on jumbotron, and multiple public address announcements
- Logo on select pre-event collateral such as posters, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participate registration fees (capped at 10 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ Wolf tracks Sponsor - Spirit Sponsor
Event sponsorship — $10,000
Only one sponsorship available. Benefits include:
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on branded spirit items distributed to participants and spectators during the event
- Company recognized as spirit sponsor during the event via prominent event signage, logo on jumbotron
- Logo on Lobo Cancer Challenge website
- Logo on select pre-event collateral such as posters, yard signs, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Billboard recognition throughout the city
- Social media recognition throughout registration and event day
- Community event exposure
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to create corporate fundraising team
- Volunteer opportunities
- Waived participant registration fees (capped at 5 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ Wolf Tracks Sponsor - Cub Pack Sponsor
Kid-Centric 1km, ages 1-10 — $10,000
The Cub Pack will build off sport and give kids their first opportunity to engage in an activity they love while making an impact in the community.
Benefits Include:
- Logo on Lobo Cancer Challenge participant T-shirts and kids custom designed T-shirt
- Unique Lobo Cancer Challenge kids bib design with logo designation
- Company recognized as Cub Pack Sponsor during the event via prominent event signage, logo on jumbotron.
- Logo on Lobo Cancer Challenge website
- Community Exposure: Logo on select pre-event collateral such as posters, flyers, yard-signs and promo cards
- Logo on select email communications to participants and community
- Opportunity to create a virtual fundraising team
- Billboard recognition throughout the city
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout registration and on event day (Facebook, Instagram): 1,834 followers
- Opportunity to include a flyer or additional promotional material (approved by UNM Comprehensive Cancer Center) in participant bags
Waived participate registration fees (capped at 5 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ Wolf Tracks Sponsor - Support & Gear Sponsor (SAG)
Support & Gear Sponsor — $10,000
Benefits include:
- Branded safety vehicle fleet, visible to participants and all community members
- Logo on Lobo Cancer Challenge participant T-shirts
- Logo on Lobo Cancer Challenge website: 33,621 page views
- Logo on select pre-event collateral such as posters, e-flyers, yard signs and promo cards
- Logo on select email communications to participants and community
- Opportunity to create a corporate fundraising team
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram): 1834 followers
- Opportunity to include a flyer or additional promotional material (approved by UNM Comprehensive Cancer Center) in participant swag bags
Waived participant registration fees (capped at 5 participants)- (taxable benefit), registration fees will be deducted from tax receipt.
▾ Den Leaders - Rest Stop Sponsors
Rest Stop sponsor — $5,000
Benefits include:
- Logo on Lobo Cancer Challenge participant T-shirts
- Branded rest stop for participants which is also highly visible to community members
- Logo on Lobo Cancer Challenge website
- Logo on ride day signage at rest stop
- Social media recognition and partnership throughout the year (Facebook, Instagram): 1,834 followers
- Community event exposure
- Logo on select pre-event collateral such as posters, yard signs, e-flyers, and promo cards
- Logo on select email communications to participants and community
- Company recognized as a rest stop sponsor via event signage, and logo on jumbotron
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create employee volunteer teams to oversee rest stop area
- Team Building Opportunity
- Community Engagement & visibility opportunity
▾ Den Leaders - Dedication Board Sponsors
Dedication Board Sponsor — $5,000
Benefits include:
- logo on Lobo Cancer Challenge participant T-shirts
- Branded dedication board for participants which is highly visible to community members
- Logo on Lobo Cancer Challenge website
- Logo on ride day signage
- Social media recognition and partnership throughout the year (Facebook, Instagram):
- Community event exposure
- Logo on select pre-event collateral such as posters, brochures, flyers, and postcards
- Logo on select email communications to participants and community
- Company recognized as den leader sponsors on event signage, and logo on jumbotron
- Thank you, Logo recognition, at UNM Comprehensive Cancer Center
- Opportunity to include a branded gift or flyer (approved by UNM Cancer Center) in participant bags
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create employee volunteer teams to oversee rest stop area
- Team Building Opportunity
- Community Engagement & visibility opportunity
Pack Member — from $2,500
Benefits include:
- Logo on Lobo Cancer Challenge participant t-shirts
- Logo on Lobo Cancer Challenge website
- Opportunity to create a fundraising team
- Volunteer Opportunities
- Typed Company Name on Thank you, recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, Instagram)
- Opportunity to include a flyer or additional promotional material (approved by UNM Comprehensive Cancer Center) in participant swag bags
- Booth space in vendor village to distribute materials, samples, or other promotional items
Howler — from $1,000
Benefits include:
- Logo on Lobo Cancer Challenge website
- Opportunity to Create a virtual fundraising team
- Typed Company Name on thank you, recognition, at UNM Comprehensive Cancer Center
- Social media recognition and partnership throughout the year (Facebook, twitter, Instagram)
- Company recognized via public address announcement and jumbotron
- Opportunity to include a flyer or additional promotional material (approved by UNM Comprehensive Cancer Center) in participant swag bags
- Booth space in vendor village to distribute materials, samples, or other promotional items
- Volunteer opportunities
- Opportunity to create a fundraising team
Team Sponsors — Various levels
For corporations committed to supporting their employees’ health and wellness, as well as community social responsibility, we offer the option to sponsor a company team by covering the registration fee for employees. (Employees are responsible for their individual fundraising.)
To secure a Lobo Cancer Challenge sponsorship to help your organization meet your philanthropic and community-engagement goals, please contact Arlene Espinoza-Armijo, Director of Development at the UNM Comprehensive Cancer Center, at [email protected] or (505) 301-0224.
We look forward to partnering with you for a successful Lobo Cancer Challenge in 2023!
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